CBS and Yahoo! Form Video Partnership
CBS announced this week that it had partnered with Yahoo! to allow the network’s web video content to be featured on Yahoo’s sites. According to the Reuters report, “the deal would have Yahoo join the...
View ArticleSecond Thinking (Not Second Thoughts) About the Twebinar
I wrote about it last week and have blogged about it as well, but now that the hype has faded and the dust has settled regarding last week’s Twebinar conducted by Radian6, Cross Tech Media and Chris...
View ArticleYouTube Ordered to Release User Information
A court ordered YouTube to release users’ names and IP addresses to Viacom as a part of the $1 billion lawsuit against both the video sharing site and parent company Google. Filed in 2006, the lawsuit...
View ArticleWill Video Trailers Beat Book Reviews in New Title Marketing?
We’ve all seen movie trailers, and most of us have seen promotional TV spots for books, particularly from high-profile authors (John Grisham comes to mind, as does James Patterson). But a new marketing...
View ArticleMake Me a Viral (and Other PR Blog Jots)
Make Me a Viral Social Media Marketing Many thanks for Scott Monty for this post–let’s all say it together: you can’t just invent a viral video. You can try your hardest to create something that’s...
View ArticleBad Ads, Great Online Content?
In the age of DVR, Hulu, YouTube, iTunes, and other sites that make it possible to watch our favorite programs without commercial interruption, I’m surprised many ads resonate at all, but some have...
View ArticleSling.com to Stream TV and Movie Content
Sling Media, the company that produces the Slingbox device that allows consumers to watch their home TV’s at work or on the road, will launch an online video portal before Thanksgiving. The web site...
View ArticleForget Motrin, Take a Deep Breath
The breathless blogosphere is at it again, excoriating a company who deigned to get involved in online communications without pleasing everyone. Johnson & Johnson, the makers of Motrin, apparently...
View ArticleHulu Closes in on YouTube
Amateur content can be cool and fun, but professional content is still very profitable. That’s the conclusion Scott Karp of Publishing 2.0 draws from estimates that Hulu and YouTube will have similar...
View ArticleGet Creative to Get Attention and Sell Your Book, Product, or Cause
When you think of humor and entertainment, you rarely think of high-tech venture capitalists. That’s part of what makes the video I’m going to tell you about so effective. You see, Jason Mendelson and...
View ArticleCBS and Yahoo! Form Video Partnership
CBS announced this week that it had partnered with Yahoo! to allow the network’s web video content to be featured on Yahoo’s sites. According to the Reuters report, “the deal would have Yahoo join the...
View ArticleSecond Thinking (Not Second Thoughts) About the Twebinar
I wrote about it last week and have blogged about it as well, but now that the hype has faded and the dust has settled regarding last week’s Twebinar conducted by Radian6, Cross Tech Media and Chris...
View ArticleYouTube Ordered to Release User Information
A court ordered YouTube to release users’ names and IP addresses to Viacom as a part of the $1 billion lawsuit against both the video sharing site and parent company Google. Filed in 2006, the lawsuit...
View ArticleWill Video Trailers Beat Book Reviews in New Title Marketing?
We’ve all seen movie trailers, and most of us have seen promotional TV spots for books, particularly from high-profile authors (John Grisham comes to mind, as does James Patterson). But a new marketing...
View ArticleMake Me a Viral (and Other PR Blog Jots)
Make Me a Viral Social Media Marketing Many thanks for Scott Monty for this post–let’s all say it together: you can’t just invent a viral video. You can try your hardest to create something that’s...
View ArticleBad Ads, Great Online Content?
In the age of DVR, Hulu, YouTube, iTunes, and other sites that make it possible to watch our favorite programs without commercial interruption, I’m surprised many ads resonate at all, but some have...
View ArticleSling.com to Stream TV and Movie Content
Sling Media, the company that produces the Slingbox device that allows consumers to watch their home TV’s at work or on the road, will launch an online video portal before Thanksgiving. The web site...
View ArticleForget Motrin, Take a Deep Breath
The breathless blogosphere is at it again, excoriating a company who deigned to get involved in online communications without pleasing everyone. Johnson & Johnson, the makers of Motrin, apparently...
View ArticleHulu Closes in on YouTube
Amateur content can be cool and fun, but professional content is still very profitable. That’s the conclusion Scott Karp of Publishing 2.0 draws from estimates that Hulu and YouTube will have similar...
View Article
